Consulting
I help founders work through growth challenges and turn a strategy into action. That includes paid advertising, conversion, and lifecycle marketing for ecommerce businesses through My Shopify Guy.
Discuss a consulting projectWork
What I'm working on
I like helping good businesses grow, finding practical uses for AI, and building things that last. Here's where that takes me today.
AI education & tools
Through Charlotte's AI Guy, I teach people how to use AI and help businesses put it to work. My work includes workshops, team training, and building useful automations around the tasks people already do.
Charlotte's AI GuyInvesting & acquisitions
I'm exploring acquisitions of profitable U.S. businesses through Correll Holdings, with an interest in long-term ownership and opportunities to help a good business grow. I'm also connecting with operators who could lead those businesses.
Correll HoldingsExperience I bring to the work
Selected results and responsibilities from my previous roles.
25%+
Acquisition-channel growth
Brought a business's largest acquisition channel in-house and grew it by more than 25% in the first year, at record profitability.
7 figures
Monthly advertising budgets
Personally managed accounts and led teams responsible for seven-figure monthly advertising budgets for Fortune 100 companies.
Businesses & board work
From founding and selling a business to supporting products and nonprofit work.
Founder
UpRight Growth
Founded and grew the business, sold the majority of it, and remain involved as an advisor.
Advisor
Healthcare Price Tool
A healthcare comparison product built to make pricing easier to understand and act on.
Board Member
Free Haven Community Initiative
Serve on the board and on the finance and fundraising committee for the nonprofit.
Brands I've Worked With
Selected projects
Explore the archivestartup / Growth Marketing and Data Science
Healthcare.com
Started as a freelancer, ran their paid search team, helped launch a digital pharmacy, and led the paid media innovation team.
current / Founder and Advisor
UpRight Growth
Founded and grew a marketing business, sold the majority of it, and remain involved as an advisor.
startup / Growth Marketing
TaxSlayer
A startup chapter focused on growth marketing.
startup / Growth Marketing
Red Ventures
A startup and growth chapter focused on performance marketing and comparison products.
Writing
Read moreWhat Did I Learn from Maker May?
The surest way to learn nothing is to not stop & critique yourself.
Paint Demo Agent (Maker May: Day 4)
Building a demo agent for painter onboarding for the home services verticals team
Maker May: Focus on Shipping
A Quick Pivot Towards Focus
Focus Extension (Maker May: Day 3)
Turning browsing into building
Journey Book (Maker May: Day 2)
Building a Bigger App for Public Usage